Xero Shoes Prio Coast - Men's

Stop wrestling with your shoes and free your feet with a single motion

Have you ever felt like putting on your shoes is the last chore before leaving the house? The Xero Shoes Prio Coast for men is here to eliminate that friction. Thanks to its innovative Hands-Free design, featuring a curved and reinforced heel, you can slide your foot right into the shoe without bending over, without using your hands, and without crushing the back of the shoe. It is absolute convenience paired with natural movement.

If you're coming from conventional footwear, your feet have been living in a "padded room" that’s far too narrow. Rigid shoes with excessive cushioning and artificial supports nullify your feet's ability to feel and move. The Prio Coast is the key that unlocks that cell: its wide toe box allows your toes to spread, relax, and regain their natural alignment, ending the pressure and chafing caused by tapered shoes.

As a Zero-Drop shoe (non-elevated heel), it restores your balance from the ground up. By walking completely flat, your posture corrects itself automatically, reducing the unnecessary strain on your knees and back caused by heeled footwear. Additionally, the bungee laces system allows the shoe to fit your instep like a second skin, moving with you through every stride without creating pressure points.

The 5.5mm FeelTrue® rubber sole is the perfect balance between protection and connection. It’s durable enough for asphalt and paths, yet flexible enough to let your foot bend and flex the way it's supposed to. You’ll feel the ground, improve your balance, and regain an agility you thought was lost.

Technical Specifications of the Xero Shoes Prio Coast Man

• Hands-Free Entry: Smart heel design that allows you to step in and out of your shoes without using your hands.
• Bungee Elastic Laces: Quick, dynamic fit that eliminates the need for knots and prevents pressure on the midfoot.
• Natural Fit: Anatomical last with a wide toe box that respects the actual shape of the human foot.
• FeelTrue® Sole: 5.5mm high-durability rubber providing lightweight protection and exceptional tactile sensitivity.
• Zero-Drop Platform: Completely flat sole for a balanced posture and correct spinal alignment.
• Superior Breathability: Retro-style technical mesh that promotes airflow, keeping your feet fresh all day.
• 100% Vegan: Made entirely from high-quality synthetic materials that are environmentally friendly.

My size in the Xero Shoes Prio Coast Man

To ensure you enjoy the true barefoot experience, choosing the right size is vital. Measure your foot and use the ‘Check your size here’ button located next to the size selector.

In this model, the goal is for the foot to have enough room to expand while walking. If you don't get it right the first time, our size exchange system is simple, fast, and free if you activate the exchange insurance for €1.99 (valid for mainland Spain and Portugal).

For more detailed information on finding your perfect fit, visit this link.

Maintenance and care of the Xero Shoes Prio Coast Man

To keep your Prio Coast looking like new, we recommend spot cleaning with a damp cloth or a soft brush and mild soap.

It is very important not to use a washing machine or dryer. Intense heat and mechanical agitation can compromise the Hands-Free heel structure and the elasticity of the bungee laces.

Always air dry your shoes in the shade in a well-ventilated area, away from direct heat sources like radiators. This ensures the materials maintain their flexibility and original shape for much longer.

Find specific care products for your barefoot footwear at this link.