The footwear industry doesn't want you to read this

If you've ever been told you have wide feet…

They lied to you.

It's that simple.

For years, they made you believe the problem was your feet.

That they don’t fit into any shoe shape.

That your feet are too wide.

That’s why your shoes hurt.

And that’s why you're weird.

Well, no.

They fooled you.

And it's not just me saying it. Science says it too.

A few days ago, Jesús Serrano —physiotherapist, educator, and a man with judgment— shared on his Instagram one of those uncomfortable truths the footwear industry doesn’t want you to hear:

“Who the hell doesn’t get that shoes are smaller than feet, and that’s why they hurt?”

And he backs it up with an article published in the prestigious JBJS journal (The Journal of Bone and Joint Surgery), where it’s proven that most shoes deform and damage the foot because they don’t respect its natural shape.

That's the truth.

The footwear you see in any store is designed for style, not for health.

To show off, not to walk.

And when someone complains, they answer with the typical and worn-out response:

“You have wide feet.”

Not true.

The reality is that feet are wider at the front than at the back.

Shoes?

The opposite.

Like trying to wear jeans two sizes too small, every day, but on your feet.

Until one day you try something different.

Something shaped like a foot.

And you discover that walking doesn’t have to hurt.

“I’ve walked kilometers in the Saguaro this week.

Unthinkable before. An hour used to be torture.

They even told me it was because I had big fat feet.”

There you have it.

Going outside in barefoot shoes isn’t rebellion. It’s health.

And the Saguaro Wish I are, frankly, a slap in the face to the footwear industry.

A barefoot model that gives you back control.

That reconnects you to the ground.

That respects your feet.

And best of all: they prove the problem was never you.

• Saguaro Wish I

Give it a try.

Take the step.

Then tell me about it.

Efectiviwonder.

Health starts at your feet.

Antonio Caballo.