The Joma saleswoman wanted to sell me barefoot shoes

The other day I received a visit from Joma’s sales rep.

She had just come back from vacation, and you know how after enjoying them you don’t remember a thing.

Not the computer passwords, not your mother-in-law’s birthday.

The thing is, when she arrived she started talking to me about the benefits of barefoot shoes.

Wide toe box, no rubbing, better balance, fewer bunions…

I let her talk.

Until she asked the question:

"How long have you been open?"

Silence fell.

For a while, the only sound was the cicadas… at 43 degrees in the shade they still find the will to sing or whatever it is they do.

Quite a question.

Apparently now barefoot shoe shops are popping up like mushrooms in autumn.

And the girl, more clueless than Tweety at a Halloween party, hadn’t even read the “About Us” page (Our Story - ZaMi.es)

I mean, it’s not mandatory…

But if you’re going to sell barefoot shoes, at least do a little research before showing up.

Fine.

Some are just opening now.

Others are already in their teenage years.

The point is, the girl has kids, and when talking about them the topic of school shoes came up.

She said: Every year it’s the same.

Around this time I’m always looking for shoes for my kids.

Now I realize how hard school shoes are.

How could I put that on my children?

Hard as a rock.

Narrow as a funnel

And stiffer than an old cowboy movie.

Sounds familiar?

I bet it does.

In summer, children’s feet are alive.

No rules, no rigidity, no hardened plastic telling them where they can and cannot go.

There’s freedom.

But September is a slap of reality.

And while they cry because they don’t want to go to school, you force them to put on those cement shoes.

Because ‘they’re part of the uniform’.

Because ‘that’s just how it is’.

And the worst part: we do it every year as if nothing happened.

As if it didn’t matter.

But it sure does.

The good news is that today kids can go to school in barefoot shoes that meet school requirements.

And they’re even good-looking.

One of them is the new Mustang Free, here to save your little one’s feet this school year.

They’re made to survive the school jungle:

• Thin and flexible sole to feel the ground

• Wide toe box so toes can move freely

• Reinforcements to withstand running, games, kicks, and playground falls

• And the comfort of wearing shoes that don’t squeeze or bother.

For girls, you’ve got these beauties: Mary Janes

And for boys, these that are unbelievably comfy: School Shoes

It’s not just about shoes.

It’s about your child going to school with happy feet, motor development in progress, and without physical traumas that will last for years.

A free foot is a child who moves better, learns better, and feels better.

Efectiviwonder.

Health begins in your feet.

Antonio Caballo.

PS. More than 10 years ago we wrote this along with many other articles.

Since it’s free it may seem worthless, but those who have read it say it’s the barefoot bible